The McKinsey Quarterly Top articles of 2007
Our most widely read articles over the past year tended to focus on business strategy—including ruminations on how planning gets done, who gets to decide, and what can mess things up. There was also great interest in articles on technology (including software as a service and Web 2.0) and on the crafting of simple marketing messages.
Read these articles now in case you missed them in 2007.
1. STRATEGY | How to improve strategic planning
It can be a frustrating exercise, but there are ways to increase its value. (Premium)
2. ORGANIZATION | Building the civilized workplace
Nasty people don’t just make others feel miserable; they create economic problems for their companies.
3. MARKETING | How businesses are using Web 2.0: A McKinsey Global Survey
By and large, executives are satisfied with their previous investments in Internet technology, and most are investing in trends that promote automation and networking online.
4. GOVERNANCE | The CEO’s role in leading transformation
The CEO helps a transformation succeed by communicating its significance, modeling the desired changes, building a strong top team, and getting personally involved. (Premium)
5. STRATEGY | The halo effect, and other managerial delusions
Companies cannot achieve superior and lasting business performance simply by following a specific set of steps.
6. CORPORATE FINANCE | The new metrics of corporate performance: Profit per employee
Most measurements of performance are geared to the needs of 20th-century manufacturing companies. Times have changed. Metrics must change as well. (Premium)
7. STRATEGY | Investing in sustainability: An interview with Al Gore and David Blood
The former vice president and his partner in an investment-management firm argue that sustainability investing is essential to creating long-term shareholder value.
8. HIGH TECH | Delivering software as a service
A new delivery method is shaking the software industry’s foundations. Traditional vendors should take heed.
9. GOVERNANCE | Crafting a message that sticks: An interview with Chip Heath
The key to effective communication: make it simple, make it concrete, and make it surprising.
10. MARKETING | How companies are marketing online: A McKinsey Global Survey
A survey of marketers from around the world shows where online tools are most important, how they’re being used, and on which ones companies plan to spend more.