The meanings elaborated in decision making have importance beyond the mundane realities of rendering decisions. Decision making and the activities surrounding it have considerable symbolic importance. In the course of making decisions, decision makers develop and communicate meaning not only about decisions but also more generally about truth, about what is happening in the world and why it is happening. They define what is morally important and what is proper behavior. They elaborate a language of understanding and describe how actions are properly explained and justified. They allocate and define individual worth- who is powerful, who is smart, who is virtuous. Thus, the process affects individual and organizational self-esteem and standing. It helps to mold and sustain a social order of friendships and antagonisms, trust and distrust. (March, 1994, p.212)